Guides & Toolkits
Expand your knowledge with our FREE PR & communications guides and toolkits. Here you’ll find evidence-based advice on a range of key communications issues.
How to write a communication strategy
Write a winning communication strategy with this free guide and bonus template.
Guide to storytelling for PR and internal communication
Learn how to tell better stories with this PR Place guide. Find your inner storyteller.
Guide to developing a content strategy
A step-by-step guide to developing a successful content strategy.
Guide to Stakeholder identification and mapping
Mastery of public relations and communication suggests a knowledge of the groups we want to develop relationships with. The PR Place Guide to Stakeholder Identification and Mapping draws on best practice to help you develop this expertise.
How to measure the impact of communication
Download our guide to measuring public relations and communication - Learn to cut through the jargon and measure the impact of your communications.
PR Place guide to freelance and flexible working
There are opportunities among the challenges presented by 2020. So we've published our guide to freelance and flexible working.
Change management doesn’t have to be complicated
Ann Pilkington introduces the new PR Place Insights Guide to Change Management (free download).
Gamechanger: the rules of digital PR
Our new PR Place Guide to Digital PR is written for PR practitioners and for digital marketers.
Project management – an essential skill for communicators
Our latest guide stresses the importance of project management skills for communicators.
Business partnering – more than a job title
This PR Place guide explores the potential of business partnering in public relations and internal communication.
What is public relations?
We introduce our latest free guide, to definitions and paradigms of public relations.