Guides & Toolkits
Expand your knowledge with our FREE PR & communications guides and toolkits. Here you’ll find evidence-based advice on a range of key communications issues.
Guide to influencer marketing
Download our 'Guide to Influencer Marketing where we explore how to develop your influencer strategy.
How to write a communication strategy
Write a winning communication strategy with this free guide and bonus template.
Guide to storytelling for PR and internal communication
Learn how to tell better stories with this PR Place guide. Find your inner storyteller. Updated for 2022.
Guide to developing a content marketing strategy
Download our step-by-step guide to developing a successful content marketing strategy in our 'Guide to Content Marketing Part 1: Strategy'.
Guide to implementing your content marketing strategy
Download our 'Guide to Content Marketing Part 2: Implementation' where we explore content types, distribution and tools for the job.
Guide to stakeholder identification and mapping
A step-by-step guide to developing a successful content strategy.
Guide to measurement for PR and communication
A step-by-step guide to measuring the impact of your PR and communication activity.
Guide to freelance and flexible working in PR
Thinking of going freelance? This guide is packed with useful advice to help you succeed. Download a copy today.
Guide to project management for communicators
Project management is an essential skill for communicators. Learn how to successfully manage your next communication project with this free guide.
Download: What is PR? Guide
What is PR? Find out in this free guide that draws on insights from academics, practitioners and PR industry bodies. If you are a student of PR, this will be a valuable guide.
Guide to digital PR
Understand the skills and knowledge needed to succeed in digital PR. Download a our guide to digital PR.
Download: Guide to using communication theory
Do you want to increase the impact of your communications? Understanding the theory behind communication can give you the edge you need. Download this free guide.
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