Guides & Toolkits
Exploring Internal Communication book – free chapter
Understand the theory of internal communication and how to apply it in practice. Download a sample free chapter.
Gamechanger: the rules of digital PR
Our new PR Place Guide to Digital PR is written for PR practitioners and for digital marketers.
Project management – an essential skill for communicators
Our latest guide stresses the importance of project management skills for communicators.
Business partnering – more than a job title
This PR Place guide explores the potential of business partnering in public relations and internal communication.
What is public relations?
We introduce our latest free guide, to definitions and paradigms of public relations.
Guide to Using Endnotes
A simple, straight forward guide to using endnotes: why use them, what format and how to create them.
Guide to Writing Reports, Proposals and Business Cases
Download our Guide to Writing Reports, Proposals and Business Cases.
How to develop and write a communication strategy
Download our free guide to developing your communication strategy including a free comms strategy template.
Reflection and professional development
The PR Place Guide to Reflective Practice is an essential resource for those studying on CIPR professional courses and those completing CPD and seeking chartered practitioner status.
Guide: Using communication theory
Our guide to using communication theory is a valuable resource for public relations and internal communication practitioners. The guide covers basic transmission models and also draws on mass communication and psychology.
Guide to Stakeholder identification and mapping
Mastery of public relations and communication suggests a knowledge of the groups we want to develop relationships with. The PR Place Guide to Stakeholder Identification and Mapping draws on best practice to help you develop this expertise.
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