Guides & Toolkits
Expand your knowledge with our FREE PR & communications guides and toolkits. Here you’ll find evidence-based advice on a range of key communications issues.
How to write a communication strategy
Write a winning communication strategy with this free guide and bonus template.
Guide to storytelling for PR and internal communication
Learn how to tell better stories with this PR Place guide. Find your inner storyteller.
Guide to stakeholder identification and mapping
A step-by-step guide to developing a successful content strategy.
Guide to developing a content marketing strategy
Download our step-by-step guide to developing a successful content marketing strategy in our 'Guide to Content Makreting Part 1: Strategy'.
Guide to implementing your content marketing strategy
Download our 'Guide to Content Marketing Part 2: Implementation' where we explore content types, distribution and tools for the job.
How to measure the impact of communication
Download our guide to measuring public relations and communication - Learn to cut through the jargon and measure the impact of your communications.
Content marketing and PR go hand in hand
Today, we're publishing Part Two of our Guide to Content Marketing: Implementation prepared by digital marketing expert Mel Cains.
PR Place guide to freelance and flexible working
There are opportunities among the challenges presented by 2020. So we've published our guide to freelance and flexible working.
Change management doesn’t have to be complicated
Ann Pilkington introduces the new PR Place Insights Guide to Change Management (free download).
Gamechanger: the rules of digital PR
Our new PR Place Guide to Digital PR is written for PR practitioners and for digital marketers.
Project management – an essential skill for communicators
Our latest guide stresses the importance of project management skills for communicators.