Reflecting on six editions of The Public Relations Handbook
Alison Theaker reflects on the 'glacial shift' in public relations as she reflects on six editions of her textbook The Public Relations Handbook.
At the start of AMEC measurement month, Richard Bailey reviews academic and practitioner progress towards the Holy Grail of measurement of effectiveness.
The evolution of public relations
Speaking at the PRCA National Conference, Richard Edelman introduced a new purpose for public relations: actions assessed by their impact on society.
Important SEO KPIs & Metrics You Should Track
Find out the most important SEO metrics you need to monitor to understand the impact of your digital PR activity.
This week in PR (9 October)
Here's our editor's pick of content and conversations from #ThisWeekinPR.
How to study public relations (pandemic edition)
Many new students are starting degree courses and many candidates are embarking on professional qualifications. Here's our advice to them.