This week in PR (11 December)
Here's our editor's pick of content and conversations from #ThisWeekinPR.
Small businesses can be purpose-driven businesses
Ann Pilkington reflects on how small businesses can embrace the purpose-driven movement. She also interviews Faye Clifton from Green & Blue, a recently certified B-Corp SME.
The stats don’t lie
I've reviewed all the #ThisWeekinPR entries in the year to date, and here's what I've discovered.
Content, collaboration, community
Richard Bailey reflects on the lessons learnt from three years of PR Place Insights.
Case study: When PR should avoid making headlines
There's a new statue to a pioneer of women's rights. Ruth Wilson would have advised more clothes - and fewer headlines.
Reflecting on six editions of The Public Relations Handbook
Alison Theaker reflects on the 'glacial shift' in public relations as she reflects on six editions of her textbook The Public Relations Handbook.
At the start of AMEC measurement month, Richard Bailey reviews academic and practitioner progress towards the Holy Grail of measurement of effectiveness.