Insights from PR Academy

Two themes emerge from this first round-up of the year. Some of you are looking back on 75 years of the CIPR, and others are looking ahead and considering the implications of ChatGPT (an AI chatbot) on public relations practice.

Artificial intelligence presents parallels with how the PR industry had to adapt to the onslaught of social media in the early noughties argues Rosie Hamilton.

This is the last weekly entry for 2022; we'll be back on 6 January. In the meantime, enjoy the Christmas break.

The stats don't lie. Here's our league table ranking of appearances in #ThisWeekinPR in 2022 (January to November).

Whatever happened to 'business as usual'? This is a strange season with strikes, a cost of living crisis and a winter World Cup. All these and more are reflected in #ThisWeekinPR.

Rachel Allen explains how to choose a spokesperson who can communicate a public health issue with clarity and empathy.

Amanda Coleman argues in her new book that issues management rather than communication or reputation management should be the focus of the public relations adviser.

You were talking about Balenciaga, BrewDog and Twitter #ThisWeekinPR; diversity & inclusion was also back in the news.

New academic approaches illuminate approaches to decision making and measurement at a time of increasing volatility and with wicked problems to solve.

The World Cup and Twitter were major talking points #ThisWeekinPR. And you've been busy recording podcasts.

Encouraging senior managers to actively listen to the full range of age and experience at their fingertips could be the thing that sets your organisation apart and your external communications alight argues Heather Lyall.

Here's an ABC of #ThisWeekinPR: Autumn Statement, 'business batshit' (guess who this refers to) and COP-27.