Insights from PR Place
Reflecting on six editions of The Public Relations Handbook
Alison Theaker reflects on the 'glacial shift' in public relations as she reflects on six editions of her textbook The Public Relations Handbook.
Has climate change become the new Brexit?
This thought leadership piece by Paul Cahalan was written for a CIPR Professional PR Diploma assignment.
At the start of AMEC measurement month, Richard Bailey reviews academic and practitioner progress towards the Holy Grail of measurement of effectiveness.
Education continues, but the dynamics are different this year. Richard Bailey wasn't even sure his class was still there.
Curious about curation?
Richard Bailey explores content curation in general, and the specific demands for a 'content curation report' in the CIPR Professional PR Certificate.
The evolution of public relations
Speaking at the PRCA National Conference, Richard Edelman introduced a new purpose for public relations: actions assessed by their impact on society.
Important SEO KPIs & Metrics You Should Track
Find out the most important SEO metrics you need to monitor to understand the impact of your digital PR activity.