Insights from PR Place
Objectives and the spirit of econometrics
How do we know our efforts are working? For #AMECmm, author and evaluation expert Paul Noble explores questions of correlation and causation.
This week in PR (22 November)
Guess who or what dominated discussions this week? Here's our pick of #ThisWeekinPR
Demystifying public relations for private schools
Seth Barker applies the four-by-four model to argue for a strategic role for public relations in private schools.
Kevin Ruck previews his research report into listening in internal communication to be published on 2 December.
The time has come for digital careers advice
Guest author Laura Capesreed argues it's time for careers advice to go digital.
The question of attribution
To mark AMEC Measurement Month, here's my take on the current state of play.
Top tips for using video for PR
Guest author Lee Carnihan offers advice on using video in public relations.