Insights from PR Place
This week in PR (13 August)
Work continues through the holiday season. Here's our pick of content and conversations from #ThisWeekinPR.
From crisis to BAU: has the Covid-19 pandemic transformed communications for the better?
'I hope the pandemic will see communications professionals shift to become a more flexible, human-championing profession,' writes Alice Attwood.
Building the reputation of independent NHS care
'I now have the confidence to blend theory and practice together to create much more strategic and effective PR and communication plans.' Sara Dawson reflects on a CIPR Professional PR Diploma assignment.
Guide to implementing your content marketing strategy
Download our 'Guide to Content Marketing Part 2: Implementation' where we explore content types, distribution and tools for the job.
This week in PR (6 August)
Home or away, there's still plenty of original content and commentary from public relations and communication professionals #TnisWeekinPR.
Adding some love to internal communication
Guest editors Kevin Ruck and Rita Men explore internal communication research suggesting that employees are creatures of emotions and their emotional reactions are more prevalent in turbulent times such as the pandemic.
Why Edtech Startups Must Plan Crisis Communications
'As the [education technololgy] sector continues to expand and to touch more lives, it will need to plan responsibly for inevitable crisis. If one seeks to work with children, to profit from them, one must also act with maturity and respect' warns Michelle Levesley.
How communications can help educate consumers about purchasing sustainable wallpaper
We publish a sustainabiliy case study drawn from a CIPR Professional PR Diploma assignment and based on the concept of 'mindful consumption.'
This week in PR (30 July)
This week we looked back on PR in the pandemic, contemplated the ways we'll be working in future, and explored the link between search volume and share price.
Lifting the lid on waste
It takes research to separate actionable insight from ill-founded instinct as Jack Shaw shows in this case study.