Briefing: public relations news
News is viral content; it is by definition interesting. Our briefing covers traditional and digital approaches to public relations news.
Bringing the family together under one brand
In this case study prepared for a PRCA Diploma in Integrated Communication Management assignment, Nina Stenning presents an integrated campaign for a financial services brand.
Communicating faith, the Green Pope and the ‘brand’ of the Catholic Church
Rosie Heaton summarises her undergraduate dissertation.
Review: The Post-Truth Business
We review Sean Pillot de Chenecey's book: 'The Post-Truth Business: How to rebuild brand authenticity in a distrusting world'.