How to Develop a Content Marketing Strategy
Mel Cains proposes a step-by-step approach to developing a content strategy in the latest PR Place guide.
Curious about curation?
Richard Bailey explores content curation in general, and the specific demands for a 'content curation report' in the CIPR Professional PR Certificate.
How SEO & PR Work Together for Better Results
Neil Cains explains how PR and SEO should work together to deliver results from your content marketing.
Briefing: public relations for journalists
Richard Bailey explains why it's unhelpful and no longer current to view public relations and journalism as opposed practices.
Review: Content Marketing for PR
We review the new book by Australian consultant and blogger Trevor Young.
Fake news and public distrust: how PR should react
Babel PR senior content writer Holly Ashford discusses the implications of fake news for those working in PR.
Why PR teams are becoming newsrooms
This is an article by Angharad Welsh on why PR teams are becoming newsrooms