Crisis communication

Scientists must step into high-stakes public conversations to shape policy, counter misinformation, and drive societal progress. Clara Demin explores why many hesitate, the misconceptions holding science communication back, and how PR professionals can amplify scientists’ voices to cut through the noise and build public trust.

In this article, Gwen Evelyn warns against the looming threat of malicious adversaries armed with AI.

Most founders view public relations as a tool to amplify their wins and assume that crisis communications is for larger companies. Nataliia Loza argues that growth is rarely straightforward and founders should focus on trust and reputation.

'Organisations can spend a lot of money on building brands but don’t put a financial value on reputation and it can all go to naught if you aren’t prepared for issues and crises' warns Sharon Bleese.

Adelaide Arthur explains that a growth mindset means that learning never ends. She has a professional qualification, is a chartered practitioner, and values the CIPR professional network.

The latest in our perspectives on crisis communication series is from Tari Trott, a journalist turned government communicator in Bermuda.

In the next in our series on crisis communication, we hear an in-house corporate perspective from Ché Donald.

In the first in a series of reflections on studying crisis communication we explore the agency perspective with Chloe Chescoe.

What does it mean for public relations if there are no longer any professional journalists involved in producing the news? Chris Tucker explores the implications of the shift from 'proprietory' to 'open source' news.

Experienced communicator and trainer Philippe Borremans shows how ChatGPT can be used as an unflustered assistant to help you plan for and respond to a crisis.

The threat of being 'cancelled' on social media is a reputational risk that needs to be factored into your crisis planning argues Charlie Holding.

Experts Matt Peacock and Hilary Berg addressed the risks of overclaiming green credentials in the latest PR Academy Crisis Communication Hub webinar.