How to succeed with influencer marketing
Despite scandals and abuses, influencer marketing is a growth area and there's a good reason for that: it works! Download our new free guide written by Orlagh Shanks to learn more.
Guide to influencer marketing
Download our 'Guide to Influencer Marketing where we explore how to develop your influencer strategy.
Having a blog solely about public relations set me apart from other students
As we start the search for new #prstudent bloggers and content creators, let's hear what motivated two-time winner Orlagh Shanks.
Have Influencers Lost Their Influence? A PR Perspective
With the right level of research and a mindset of cautious due diligence, influencer marketing can add value to a business argues Leila Jones.
#50over50: Scott Guthrie
We've added influencer marketing expert Scott Guthrie to our #50over50 career profiles.
Before the pandemic, global travel was popularised and promoted by social media influencers and online resources. Caitlin McGarry studied this phenomenon for her final year dissertation.