Measurement and evaluation

Richard Bailey, Editor PR Place

Meet the editor

Richard Bailey FCIPR MPRCA is editor of our Insights area, formerly PR Place. He teaches and assesses undergraduate, postgraduate and professional students. Contact: editor@prplace.com.
Public Relations 21.05.19

The effects of AI on PR measurement
Study 01.05.19

Research: Proving the value of PR

Guest author Jessica Pardoe explored the ROI of PR for her dissertation which she summarises here.
Public Relations 03.12.18

Practising what we preach on evaluation

Measurement and evaluation expert Paul Noble takes the long view of progress.
Public Relations 18.06.18

Updated Evaluation Framework published

The UK Government Communication Service has published its updated Evaluation Framework 2.0.