#PRDiploma

Richard Bailey, Editor PR Place

Meet the editor

Richard Bailey FCIPR MPRCA is editor of our Insights area, formerly PR Place. He teaches and assesses undergraduate, postgraduate and professional students. For story ideas contact Insights @ pracademy.co.uk
Study 21.08.24

Artificial Intelligence in PR: why trust and storytelling cannot be automated

PR professionals should be able to recognise and embrace the opportunities that AI brings into our industry, as well as identify its limitations. What competitive advantages can AI bring?