psychology

Science communicator Sophie Protheroe argues that leveraging behavioural routes to persuasion can help to increase vaccine uptake and ultimately improve public health.

Tribal behaviour is hard-wired into human psychology, so we can't simply blame Facebook and Twitter for this. But nor should we ignore the Cambridge Analytica scandal or outside attempts to influence elections in the UK and US.

Dr Kevin Ruck wonders why psychology is not more widely applied in public relations. This new book provides a good overview.

We review a new book that wears its learning lightly and provides a framework for applied psychology in commercial communication.

Dr Kevin Ruck reports on 'a welcome addition to the programme of events in the UK with its dedicated focus on the application of psychology in communication.'