Shaping behaviour rather than changing minds
Science communicator Sophie Protheroe argues that leveraging behavioural routes to persuasion can help to increase vaccine uptake and ultimately improve public health.
Review: Poles Apart
Tribal behaviour is hard-wired into human psychology, so we can't simply blame Facebook and Twitter for this. But nor should we ignore the Cambridge Analytica scandal or outside attempts to influence elections in the UK and US.
Review: Why We Do What We Do
Dr Kevin Ruck wonders why psychology is not more widely applied in public relations. This new book provides a good overview.
Review: How To Be Insightful
We review a new book that wears its learning lightly and provides a framework for applied psychology in commercial communication.