Purpose

'Doing the right thing is far more demanding than it looks'. So we need a sophisticated guide to the dangerous terrain of corporate purpose and have found one in Alison Taylor, the author of this new book.

'As leaders, we must create a culture of listening and put the pieces in place to make it happen, through human resource or technology.' Andy Morgan discusses how to communicate with and engage Generation Z.

'Embracing purpose can create change' argues Alex Cottee. 'It transcends communications. It feels so natural that purpose isn’t an evolution, it was always the way; communications strategists just failed to realise it earlier.'

Here's a very brief summary of discussions on day one of #MindThePRGap2021 in alphabetical order.

Matt Peacock is a keynote speaker at next week's Mind The PR Gap conference. Here he outlines his thinking on ESG and purpose.

Kevin Ruck reviews a new book by Jenni Field that argues for internal communication as the antidote to chaos.

'This is an important book published at an opportune moment.' Richard Bailey reviews Truth Be Told.

Speaking at the PRCA National Conference, Richard Edelman introduced a new purpose for public relations: actions assessed by their impact on society.

Guest author Leila Mountford explores the four approaches to using video to amplify brand purpose.

Imagine a world without public relations. It's harder than you think.

Guest author Jonathan Cross explains why NHS comms adds value - and saves lives.

Is 'purpose' just another business buzzword? I think it's part of something bigger.