Generation Z demands dialogue to drive change – but are we really listening?
'As leaders, we must create a culture of listening and put the pieces in place to make it happen, through human resource or technology.' Andy Morgan discusses how to communicate with and engage Generation Z.
Is purpose-driven public relations here to stay?
'Embracing purpose can create change' argues Alex Cottee. 'It transcends communications. It feels so natural that purpose isn’t an evolution, it was always the way; communications strategists just failed to realise it earlier.'
An ABC of ESG
Here's a very brief summary of discussions on day one of #MindThePRGap2021 in alphabetical order.
Matt Peacock: ‘CSR is 20 years past its sell-by date’
Matt Peacock is a keynote speaker at next week's Mind The PR Gap conference. Here he outlines his thinking on ESG and purpose.
Review: Influential Internal Communication
Kevin Ruck reviews a new book by Jenni Field that argues for internal communication as the antidote to chaos.
Review: Truth Be Told
'This is an important book published at an opportune moment.' Richard Bailey reviews Truth Be Told.
The evolution of public relations
Speaking at the PRCA National Conference, Richard Edelman introduced a new purpose for public relations: actions assessed by their impact on society.
Using film for campaigns-with-a-cause
Guest author Leila Mountford explores the four approaches to using video to amplify brand purpose.
Without communications, the NHS would lose its voice
Guest author Jonathan Cross explains why NHS comms adds value - and saves lives.