Briefing: The misinformation age
When it comes to misinformation and disinformation, prevention is better than cure. But has public relations always been a trustworthy source of information?
The Self-Image Revolution: Empowering Young Girls in the Digital Era
The profound impact social media is having on the mental well-being of young girls is a topic that holds deep personal significance to her as a mother of two says Rachael Anderson.
Is our news now open source?
What does it mean for public relations if there are no longer any professional journalists involved in producing the news? Chris Tucker explores the implications of the shift from 'proprietory' to 'open source' news.
Time to jump on the TikTok train?
Millie Salkeld understands the constraints on public sector communicators, but she argues that with more than 80% of users on TikTok aged 16 to 34 years old its current viral popularity gives organisations a chance to engage with the younger demographic who have moved off Facebook.
Is your company prepared to navigate cancel culture?
The threat of being 'cancelled' on social media is a reputational risk that needs to be factored into your crisis planning argues Charlie Holding.
Briefing: public relations for journalists
Richard Bailey explains why it's unhelpful and no longer current to view public relations and journalism as opposed practices.
Using Social Media Listening (SML) to Prevent Crises
Abdulaziz Othman developed an iterative model for predictive prevention of crises for his CIPR Professional PR Diploma assignment.
Is there such a thing as a social media crisis?
Preparation is key, and having a strong purpose and values can help guide responses to an unfolding crisis. Chris Tucker reports on PR Academy's latest well-attended crisis communication webinar.
Generation Z demands dialogue to drive change – but are we really listening?
'As leaders, we must create a culture of listening and put the pieces in place to make it happen, through human resource or technology.' Andy Morgan discusses how to communicate with and engage Generation Z.
How to gain PR work experience
There are parallels to be drawn between the world of work and the world of dating. It shouldn’t be surprising since relationships are key to both.
Social media and employee communications. What’s missing?
'Successful colleagues that are active on social media are the brightest brand ambassadors, not just those specifically hired for representing a company in a positive light.' Guest author Olha Boiko explores internal brand advocacy.
Rise of the Infodemic
Whilst the world is battling an unprecedented global health crisis, Carly Ratcliffe discusses whether using digital platforms to mediate communications around Covid-19 has fanned the flames through a fake news culture, or has been a useful instantaneous media source.