How to gain PR work experience
There are parallels to be drawn between the world of work and the world of dating. It shouldn’t be surprising since relationships are key to both.
Social media and employee communications. What’s missing?
'Successful colleagues that are active on social media are the brightest brand ambassadors, not just those specifically hired for representing a company in a positive light.' Guest author Olha Boiko explores internal brand advocacy.
Rise of the Infodemic
Whilst the world is battling an unprecedented global health crisis, Carly Ratcliffe discusses whether using digital platforms to mediate communications around Covid-19 has fanned the flames through a fake news culture, or has been a useful instantaneous media source.
Social media has proven its worth in the COVID-19 crisis.
University communities are set to become increasingly fragmented in the wake of the coronavirus pandemic. Social media will be key for PR professionals to build a lasting sense of togetherness argues Isobel Edwards.
The ethics of social media
The risk-benefit analysis of relying on social media in public sector comms needs careful thought, argues Connie Primmer.
Briefing: public relations for journalists
Richard Bailey explains why it's unhelpful and no longer current to view public relations and journalism as opposed practices.
The fashioning of mental health
Richard McElwee discusses the mixed messages on mental health from brands and celebrities.
Review: Content Marketing for PR
We review the new book by Australian consultant and blogger Trevor Young.
Social branding in an age of connectedness
Connectedness and strategic thinking were two themes that emerged from a breakfast discussion with Julia Hobsbawn and Martin Thomas on 7 March.
Teaching triumphs and tribulations
Not all classroom experiments will be a success. But to encourage a learning culture, we need to embrace failure.