The ethics of social media
The risk-benefit analysis of relying on social media in public sector comms needs careful thought, argues Connie Primmer.
Briefing: public relations for journalists
Richard Bailey explains why it's unhelpful and no longer current to view public relations and journalism as opposed practices.
The fashioning of mental health
Richard McElwee discusses the mixed messages on mental health from brands and celebrities.
Review: Content Marketing for PR
We review the new book by Australian consultant and blogger Trevor Young.
Social branding in an age of connectedness
Connectedness and strategic thinking were two themes that emerged from a breakfast discussion with Julia Hobsbawn and Martin Thomas on 7 March.
Teaching triumphs and tribulations
Not all classroom experiments will be a success. But to encourage a learning culture, we need to embrace failure.
From blogging to thought leadership
Blogging may be less fashionable today, but there's life in public relations and communication thought leadership.
Developing a workplace social media policy
This is a summary of a breakfast presentation in which Fiona Mason and Chloe Perreira of business services group Outset UK made the case for a workplace social media policy.
Olympics PR: the good, the bad and the ugly
Lauren Wilson reviews PR Lessons from previous Olympics.
We name Britain’s best PR student blogger 2016
Michael White names Britain’s best PR student blogger 2016