Thought leadership

Guest author Charlie King argues that it may be time to replace your CEO as media spokesperson.

Kirsty Fletcher-Reid explores the shipping industry's response to cyber security threats in this thought leadership piece written for a CIPR Professional PR Diploma assignment.

Seth Barker applies the four-by-four model to argue for a strategic role for public relations in private schools.

Guest author Laura Capesreed argues it's time for careers advice to go digital.

This guest post by Aurélie Sotto is based on a CIPR Professional PR Diploma assignment

Guest author Rachel Sacks discusses the need for strategic communication in the charity sector.

This thought leadership piece was written for a CIPR PR Professional Diploma assignment by Grace McKerrell.

Guest author Shelley Sullivan shares her CIPR Professional PR Diploma thought leadership article.

Guest contributor Laura du Plessis sets out how the concept of 'personal brand' could be used effectively by leaders within higher education.

Guest author Daria Partas reconsiders the value of thought leadership.

Lucinda Neal discusses the rise of user generated content within the digital communication landscape.

In this CIPR Professional PR Diploma assignment, Stuart Moffatt argues for 'stealing thunder' in sports PR.