Insights from Chris Tucker
The crisis that threatened to turn us all into plane spotters
Chris Tucker compares Boeing's 737 Max crisis with Volkswagen's diesel emission testing crisis.
2018: The year in crisis
Crisis comms expert Chris Tucker reviews some of this year's biggest crises.
A truly authentic crisis
Chris Tucker explains the self-inflicted Dolce & Gabbana crisis through the lens of brand authenticity and co-creation.
Crisis management expert Chris Tucker asks who was responsible for risk assessing the Build-a-Bear price promotion.
It was the narrative wot won it
Chris Tucker explains how Gareth Southgate got the narrative right for his expectation-exceeding young team.
Public relations as persuasion
In the latest PR Place essay, Chris Tucker defends persuasion against the charge that it's dangerously close to propaganda.
Oxfam: the new classic crisis case study
Who were the real victims here? We explore what went wrong for Oxfam.
Crisis-proofing your organisation in turbulent times…
Chris Tucker explores the latest Edelman Trust Barometer and what it means for business leaders.
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