Objectives and the spirit of econometrics
How do we know our efforts are working? For #AMECmm, author and evaluation expert Paul Noble explores questions of correlation and causation.
This week in PR (22 November)
Guess who or what dominated discussions this week? Here's our pick of #ThisWeekinPR
Demystifying public relations for private schools
Seth Barker applies the four-by-four model to argue for a strategic role for public relations in private schools.
The question of attribution
To mark AMEC Measurement Month, here's my take on the current state of play.
Top tips for using video for PR
Guest author Lee Carnihan offers advice on using video in public relations.
It’s not too late to engage with influencer marketing
Guest author Rick Guttridge explains why he has produced a free guide to influencer marketing.