Briefings & Research

If you're considering gaining a Chartered Institute of Public Relations (CIPR) qualification in PR and communication but are unsure where to start, this briefing is for you!

Our research amongst practitioners found they were interested in public relations academic research - but that it was not always accessible or affordable. We also reveal the gaps between those subjects pursued by academic researchers and those of most interest to practitioners.

In part three of our Public Relations Education Report, we discuss policy on skills and apprenticeships.

In the next part of our 2024 public relations education report, we discuss the decline in single honours public relations degrees, consider the implications of integrated degrees, and chart the academic trend towards naming the discipline strategic communication.

We introduce our Public Relations Education Report 2024 and provide an executive summary of themes and findings. The full report will be published on the website over the coming weeks.

We're researching a new report into public relations education, training and qualifications in the UK and need the input of practitioners and academics to our survey - whatever your level of qualification.

As our understanding of internal communication evolves and matures from one-way transmission to incorporate listening and dialogue, this enables potential associations to become established with employee experience and engagement explains Dr Kevin Ruck.

Here's our explanation of the widely-cited PESO media framework, updated in April 2024.

It's often said that lack of meaningful measurement is a weakness of public relations. To solve this problem, don't start with evaluation. Start with an understanding of the planning cycle that will lead to more effective evaluation.

When it comes to misinformation and disinformation, prevention is better than cure. But has public relations always been a trustworthy source of information?

Plenty has been published and even more has been said this year about the impact and the implications of artificial intelligence (AI) on professional practice. Our briefing serves as a primer for those who've yet to catch up on the latest publications and expert opinions.

The ‘Who’s Listening?’ research explores how organisations listen to employees - essential reading for anyone wanting to improve listening inside their organisation.