Review: Internal Communication and Employee Engagement
Kevin Ruck reviews a new book that 'represents a burgeoning field of internal communication research.'
Review: Public Relations Cases (third edition)
Case studies are useful for interrogating decisions taken and for exploring principles in practice. This reviewer believes there's something for everyone in the Iceland Foods case study presented here.
Holding the NHS to ransom
Kim Rushton reviews the 2017 WannaCry ransomware attack for its impact on an NHS Trust and compares the response against crisis communication best practice.
Crises inside and out
Quentin Langley identified the internal turn in crisis communication planning in his 2014 book Brandjack.
Bringing the family together under one brand
In this case study prepared for a PRCA Diploma in Integrated Communication Management assignment, Nina Stenning presents an integrated campaign for a financial services brand.
Developing an influential Public Affairs strategy
This case study by Antony Bennett outlines an approach to developing a public affairs strategy, using the topic of the reform of Insurance Premium Tax (IPT) as subject matter, to demonstrate appropriate situational research methodologies and stakeholder analysis.
Increasing ethnic diversity in PR
'The PR industry has a diversity issue.' Stacey Cockram applied a strategic comms approach to analysing and responding to this issue.
A digital communication strategy to increase uptake of the annual influenza vaccination in a healthcare workforce
Edward Sills learnt the value of research and applied behavioural theory to campaign planning.
Using communications to increase the number of living kidney transplants in Scotland
This case study, by Daisy Bartlett, was prepared for a CIPR Professional PR Diploma assignment and has been edited for publication by Martin Flegg.
Case study: A digital communications strategy to enable melanoma patients to become informed participants in their healthcare
This case study by Connor Moonan shows the contribution research and planning can make to a digital health campaign.
How communications can help increase the number of men who have therapy in the UK
This case study examines how the British Association for Counselling and Psychotherapy (BACP) could use communications to raise awareness of the benefits of therapy for men, so more seek therapy if they’re struggling with their mental health.
From crisis to BAU: has the Covid-19 pandemic transformed communications for the better?
'I hope the pandemic will see communications professionals shift to become a more flexible, human-championing profession,' writes Alice Attwood.
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