How communications can help increase the number of men who have therapy in the UK
This case study examines how the British Association for Counselling and Psychotherapy (BACP) could use communications to raise awareness of the benefits of therapy for men, so more seek therapy if they’re struggling with their mental health.
How communications can help educate consumers about purchasing sustainable wallpaper
We publish a sustainabiliy case study drawn from a CIPR Professional PR Diploma assignment and based on the concept of 'mindful consumption.'
Lifting the lid on waste
It takes research to separate actionable insight from ill-founded instinct as Jack Shaw shows in this case study.
International PR case study: Increasing gender diversity in the tech sector in Ukraine
In this international PR case study, Olha Boiko details how Innovecs worked on increasing gender diversity in the tech sector in Ukraine. Find out more.
Non-profit PR campaign example for care home charity
In this insightful non-profit PR campaign example based on a professional qualification assignment, Panna Joshi takes us through a PR crisis management case study for a care home charity. Find out more.
Case study: When PR should avoid making headlines
There's a new statue to a pioneer of women's rights. Ruth Wilson would have advised more clothes - and fewer headlines.
Covid-19 reveals the true value of corporate communication
Guest author Charlotte Greaves argues that corporate communication has proved its value during the Covid-19 lockdown.
SME PR case study: Green&Blue
This case study shows how one small business promoted their product with purpose.
A food waste recycling campaign unwrapped
Guest author Harriet Robinson describes a waste recycling behaviour change campaign.