Case study

Kevin Ruck reviews a new book that 'represents a burgeoning field of internal communication research.'

Case studies are useful for interrogating decisions taken and for exploring principles in practice. This reviewer believes there's something for everyone in the Iceland Foods case study presented here.

Kim Rushton reviews the 2017 WannaCry ransomware attack for its impact on an NHS Trust and compares the response against crisis communication best practice.

Quentin Langley identified the internal turn in crisis communication planning in his 2014 book Brandjack.

In this case study prepared for a PRCA Diploma in Integrated Communication Management assignment, Nina Stenning presents an integrated campaign for a financial services brand.

This case study by Antony Bennett outlines an approach to developing a public affairs strategy, using the topic of the reform of Insurance Premium Tax (IPT) as subject matter, to demonstrate appropriate situational research methodologies and stakeholder analysis.   

'The PR industry has a diversity issue.' Stacey Cockram applied a strategic comms approach to analysing and responding to this issue.

Edward Sills learnt the value of research and applied behavioural theory to campaign planning.

This case study, by Daisy Bartlett, was prepared for a CIPR Professional PR Diploma assignment and has been edited for publication by Martin Flegg. 

This case study by Connor Moonan shows the contribution research and planning can make to a digital health campaign.

This case study examines how the British Association for Counselling and Psychotherapy (BACP) could use communications to raise awareness of the benefits of therapy for men, so more seek therapy if they’re struggling with their mental health.

'I hope the pandemic will see communications professionals shift to become a more flexible, human-championing profession,' writes Alice Attwood.