Crises inside and out
Quentin Langley identified the internal turn in crisis communication planning in his 2014 book Brandjack.
Bringing the family together under one brand
In this case study prepared for a PRCA Diploma in Integrated Communication Management assignment, Nina Stenning presents an integrated campaign for a financial services brand.
Developing an influential Public Affairs strategy
This case study by Antony Bennett outlines an approach to developing a public affairs strategy, using the topic of the reform of Insurance Premium Tax (IPT) as subject matter, to demonstrate appropriate situational research methodologies and stakeholder analysis.
Increasing ethnic diversity in PR
'The PR industry has a diversity issue.' Stacey Cockram applied a strategic comms approach to analysing and responding to this issue.
A digital communication strategy to increase uptake of the annual influenza vaccination in a healthcare workforce
Edward Sills learnt the value of research and applied behavioural theory to campaign planning.
Using communications to increase the number of living kidney transplants in Scotland
This case study, by Daisy Bartlett, was prepared for a CIPR Professional PR Diploma assignment and has been edited for publication by Martin Flegg.
Case study: A digital communications strategy to enable melanoma patients to become informed participants in their healthcare
This case study by Connor Moonan shows the contribution research and planning can make to a digital health campaign.
How communications can help increase the number of men who have therapy in the UK
This case study examines how the British Association for Counselling and Psychotherapy (BACP) could use communications to raise awareness of the benefits of therapy for men, so more seek therapy if they’re struggling with their mental health.
From crisis to BAU: has the Covid-19 pandemic transformed communications for the better?
'I hope the pandemic will see communications professionals shift to become a more flexible, human-championing profession,' writes Alice Attwood.
Building the reputation of independent NHS care
'I now have the confidence to blend theory and practice together to create much more strategic and effective PR and communication plans.' Sara Dawson reflects on a CIPR Professional PR Diploma assignment.
How communications can help educate consumers about purchasing sustainable wallpaper
We publish a sustainabiliy case study drawn from a CIPR Professional PR Diploma assignment and based on the concept of 'mindful consumption.'
Lifting the lid on waste
It takes research to separate actionable insight from ill-founded instinct as Jack Shaw shows in this case study.
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