NEW IMAGE

Want to harness the power of storytelling? This guide will help you communicate more effectively with both internal and external stakeholders through corporate storytelling.

This briefing looks at some of the advantages and disadvantages of becoming a freelance and working for yourself. You'll gain tips and advice on potential pitfalls. Is freelancing for you? Read on and find out!

This guide explores the role and writing of a press release, the importance of writing and targeting a press release for your audience, how to select the right media and pitching your news story.

Discover how to use effective communication to drive successful change management.

We explain why communicators need an AI policy and draw on the GCS policy on generative AI use as an exemplar.

As our understanding of internal communication evolves and matures from one-way transmission to incorporate listening and dialogue, this enables potential associations to become established with employee experience and engagement explains Dr Kevin Ruck.

Here's our explanation of the widely-cited PESO media framework, updated in April 2024.

When it comes to misinformation and disinformation, prevention is better than cure. But has public relations always been a trustworthy source of information?

Plenty has been published and even more has been said this year about the impact and the implications of artificial intelligence (AI) on professional practice. Our briefing serves as a primer for those who've yet to catch up on the latest publications and expert opinions.

This briefing covers the basics of the public relations consultancy business.

'Media still needed.' Here's our overview of the trade and professional media covering public relations and corporate communication in the UK.

Richard Bailey explains why it's unhelpful and no longer current to view public relations and journalism as opposed practices.