How seriously should communicators take memes?
'To successfully make use of memes, practitioners need to conceptualise them not as threats, but as opportunities. The practitioner with ingenuity, a sense of humour, and content creation experience is best placed to take on this role' argues Jack Shaw.
It’s not black and white
During the pandemic the rainbow became a symbol of hope in the UK. This demonstrates how symbols can have a profound impact argues Emma Breger.
Now Is the Time for Public Relations to Have a Permanent Seat on the Board
'The pandemic has made senior leaders more aware of brand, employee relations, crisis management and strategic communications. Now is the time for public relations to have a permanent seat on the board,' argues guest author Christine Bowles.
Social media and employee communications. What’s missing?
'Successful colleagues that are active on social media are the brightest brand ambassadors, not just those specifically hired for representing a company in a positive light.' Guest author Olha Boiko explores internal brand advocacy.
Tackling Imposter Syndrome in the PR and Communications Industry
'Imposter syndrome needs to be addressed if the industry is serious about tackling its diversity issues' argues guest author Joanna March.
How government communicators should tackle misinformation
Guest author Harjinder Randhawa proposes a five step plan for government communicators to handle misinformation.
As organisations around the world confront a wave of disinformation and misinformation, PR people can help them rise to the challenge – but first we must reckon with PR’s own reputation when it comes to spinning the truth argues Vincenzo Magagna.
Remote work is here to stay
Internal corporate communication managers are at the foreground of finding consistent ways to connect with co-located and remote employees argues Alyona Yakymchuk.
Jersey or Guernsey: Who Won the Covid Comms Battle?
Chris Rayner contrasts the Covid-19 response of the two largest Channel Islands through the lens of rhetoric and persuasion.
Mental health campaigns for young people
After a year of the most extreme public health messages and changes in our behaviour we need to re-evaluate what will work to reduce stigma and encourage young people to access mental health services, writes Claire Mutimer.
Have Influencers Lost Their Influence? A PR Perspective
With the right level of research and a mindset of cautious due diligence, influencer marketing can add value to a business argues Leila Jones.
The importance of PR to multi-academy trusts
Leaders of multi-academy trusts should neglect PR at their own peril argues James Clarke.