Adapting Middle-Eastern Organisations to Local Millennials
This guest post by Aurélie Sotto is based on a CIPR Professional PR Diploma assignment
The evolution of charity sector comms
Guest author Rachel Sacks discusses the need for strategic communication in the charity sector.
Social media influencers are masters of communication
This thought leadership piece was written for a CIPR PR Professional Diploma assignment by Grace McKerrell.
Listen very carefully: the robots are coming
Guest author Shelley Sullivan shares her CIPR Professional PR Diploma thought leadership article.
Personal branding for vice-chancellors
Guest contributor Laura du Plessis sets out how the concept of 'personal brand' could be used effectively by leaders within higher education.
Thought leadership in B2B comms
Guest author Daria Partas reconsiders the value of thought leadership.
Creating your global community of storytellers
Lucinda Neal discusses the rise of user generated content within the digital communication landscape.
‘Stealing thunder’ in sports public relations
In this CIPR Professional PR Diploma assignment, Stuart Moffatt argues for 'stealing thunder' in sports PR.
In the public sector, we ignore ‘old media’ at our peril
This is an unedited CIPR Professional PR Diploma Unit 2 thought leadership piece from Richard Eaton.
From blogging to thought leadership
Blogging may be less fashionable today, but there's life in public relations and communication thought leadership.
How PR works: thought leadership
This is an article by Richard Bailey about how PR works: thought leadership
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