History tells us AI will raise the bar for PR
The age of AI is here, and it will drive the next iteration of PR and communications argues Henry Ainslie.
Want Your Startup to Succeed? Learn to Communicate
Amy Vaya argues for a greater focus on communication among founders and on business courses.
ESG: Environmental, Social and Greenwashing?
Communications professionals need to be agile in their approach to ESG learning and communications strategies to avoid greenwashing argues Philippa Anderson.
What the metaverse means for PR and communications
The metaverse presents an opportunity and a critical risk for the PR and communications industry argues Hassan Abul Enein.
Generation Z demands dialogue to drive change – but are we really listening?
'As leaders, we must create a culture of listening and put the pieces in place to make it happen, through human resource or technology.' Andy Morgan discusses how to communicate with and engage Generation Z.
How can brands capture attention in the era of information overload
In an information-rich society, we don’t need more content we need more relevant content argues Lucy Whitaker.
How seriously should communicators take memes?
'To successfully make use of memes, practitioners need to conceptualise them not as threats, but as opportunities. The practitioner with ingenuity, a sense of humour, and content creation experience is best placed to take on this role' argues Jack Shaw.
It’s not black and white
During the pandemic the rainbow became a symbol of hope in the UK. This demonstrates how symbols can have a profound impact argues Emma Breger.
Now Is the Time for Public Relations to Have a Permanent Seat on the Board
'The pandemic has made senior leaders more aware of brand, employee relations, crisis management and strategic communications. Now is the time for public relations to have a permanent seat on the board,' argues guest author Christine Bowles.
Social media and employee communications. What’s missing?
'Successful colleagues that are active on social media are the brightest brand ambassadors, not just those specifically hired for representing a company in a positive light.' Guest author Olha Boiko explores internal brand advocacy.
Tackling Imposter Syndrome in the PR and Communications Industry
'Imposter syndrome needs to be addressed if the industry is serious about tackling its diversity issues' argues guest author Joanna March.
How government communicators should tackle misinformation
Guest author Harjinder Randhawa proposes a five step plan for government communicators to handle misinformation.