Case study: A digital communications strategy to enable melanoma patients to become informed participants in their healthcare
This case study by Connor Moonan shows the contribution research and planning can make to a digital health campaign.
How to study public relations for free
Study public relations for free with PR Academy's online Introduction to Public Relations which runs regularly throughout the year.
Why public affairs matters
Energised by politics? Interested in public policy? There's a new PRCA Diploma in Public Affairs recruiting for online delivery from February.
It’s not black and white
During the pandemic the rainbow became a symbol of hope in the UK. This demonstrates how symbols can have a profound impact argues Emma Breger.
Now Is the Time for Public Relations to Have a Permanent Seat on the Board
'The pandemic has made senior leaders more aware of brand, employee relations, crisis management and strategic communications. Now is the time for public relations to have a permanent seat on the board,' argues guest author Christine Bowles.
Social media and employee communications. What’s missing?
'Successful colleagues that are active on social media are the brightest brand ambassadors, not just those specifically hired for representing a company in a positive light.' Guest author Olha Boiko explores internal brand advocacy.
Building trust through communications
'Trust is an enigma.' Guest author Jenny Owen discusses how to build and maintain trust in the finance sector.
Tackling Imposter Syndrome in the PR and Communications Industry
'Imposter syndrome needs to be addressed if the industry is serious about tackling its diversity issues' argues guest author Joanna March.
How government communicators should tackle misinformation
Guest author Harjinder Randhawa proposes a five step plan for government communicators to handle misinformation.
My doctoral diary (part 4): ‘The camino of strategic communication’
Doctoral student Miriam Pelusi reports on EUPRERA 2021 Congress in Pamplona.
I absolutely loved writing. It’s still my favourite thing to do – write, write, write.
2015 #prstudent #bestPRblogs winner Livi Crawford reflects on blogging, career ambitions and life events.
As organisations around the world confront a wave of disinformation and misinformation, PR people can help them rise to the challenge – but first we must reckon with PR’s own reputation when it comes to spinning the truth argues Vincenzo Magagna.