Social media has proven its worth in the COVID-19 crisis.
University communities are set to become increasingly fragmented in the wake of the coronavirus pandemic. Social media will be key for PR professionals to build a lasting sense of togetherness argues Isobel Edwards.
Survey result releases are becoming obsolete
Guest author Katie Watts condemns public relations surveys as 'lazy PR tactics'.
If your boardroom doesn’t do sustainability, don’t insist your PR team does it for you
'There is hope that greenwashing may become a thing of the past' argues guest author Eva Groeneveld.
Should you apply to university (if you can’t go to university)?
People are submitting their university applications through UCAS. But with so many restrictions in place, what can they expect from the university experience?
How can ethical brands engage with Gen Z?
The rise of the conscious consumer has meant brands are expected to be wholly ethical in their approach argues Semhar Tesfu.
By investing our energy into storytelling, we are working to persuade argues Victoria Gregory.
Public consultation: Is it just a ‘tick-box’ exercise?
'As communication and engagement professionals the challenge is have we really listened, have we really engaged, have we let everyone have their say or are we just ticking a box?' Clare Carlaw explores consultation.
The ethics of social media
The risk-benefit analysis of relying on social media in public sector comms needs careful thought, argues Connie Primmer.
Being invisibly visible
In this thought leadership article written earlier in the year, Sophia Danielsson-Waters explores the emotional toll of working in public relations.
Has climate change become the new Brexit?
This thought leadership piece by Paul Cahalan was written for a CIPR Professional PR Diploma assignment.
Education continues, but the dynamics are different this year. Richard Bailey wasn't even sure his class was still there.
Curious about curation?
Richard Bailey explores content curation in general, and the specific demands for a 'content curation report' in the CIPR Professional PR Certificate.