Have Influencers Lost Their Influence? A PR Perspective
With the right level of research and a mindset of cautious due diligence, influencer marketing can add value to a business argues Leila Jones.
How communications can help increase the number of men who have therapy in the UK
This case study examines how the British Association for Counselling and Psychotherapy (BACP) could use communications to raise awareness of the benefits of therapy for men, so more seek therapy if they’re struggling with their mental health.
The importance of PR to multi-academy trusts
Leaders of multi-academy trusts should neglect PR at their own peril argues James Clarke.
Does targeted political advertising present a threat to democracy?
'Fake news is all around us.' Catherine Owen-Williams explores the threat to democracy posed by the misinformation age.
‘Approached for comment’ – how should local authorities respond to post-publication media enquiries?
'The thorny issue of media relations is not new; but as media outlets transition ever-faster towards social media, how you respond must adapt – and it all centres on relationships' argues Will Lodge.
From crisis to BAU: has the Covid-19 pandemic transformed communications for the better?
'I hope the pandemic will see communications professionals shift to become a more flexible, human-championing profession,' writes Alice Attwood.
Building the reputation of independent NHS care
'I now have the confidence to blend theory and practice together to create much more strategic and effective PR and communication plans.' Sara Dawson reflects on a CIPR Professional PR Diploma assignment.
Why Edtech Startups Must Plan Crisis Communications
'As the [education technololgy] sector continues to expand and to touch more lives, it will need to plan responsibly for inevitable crisis. If one seeks to work with children, to profit from them, one must also act with maturity and respect' warns Michelle Levesley.
How communications can help educate consumers about purchasing sustainable wallpaper
We publish a sustainabiliy case study drawn from a CIPR Professional PR Diploma assignment and based on the concept of 'mindful consumption.'
Lifting the lid on waste
It takes research to separate actionable insight from ill-founded instinct as Jack Shaw shows in this case study.
International PR case study: Increasing gender diversity in the tech sector in Ukraine
In this international PR case study, Olha Boiko details how Innovecs worked on increasing gender diversity in the tech sector in Ukraine. Find out more.
Non-profit PR campaign example for care home charity
In this insightful non-profit PR campaign example based on a professional qualification assignment, Panna Joshi takes us through a PR crisis management case study for a care home charity. Find out more.