Insights from PR Place
Mad Men and Working Girls
The Mad Men & Working Girls folk theory of career progression is dated, dysfunctional and irrelevant for the contemporary workplace, argues Dr Heather Yaxley.
This week in PR (18 December)
Here's our final weekly round-up of 2020. We'll be back on 8 January 2021.
Books of the year 2020
Here's our review-of-reviews of books published this year, leading to an overall editor’s choice.
IC past and IC future
'Internal communication is not marketing or media relations simply applied to employees. Nor is it internal journalism.' Dr Kevin Ruck looks for lessons learned during the pandemic.
This week in PR (11 December)
Here's our editor's pick of content and conversations from #ThisWeekinPR.
How can ethical brands engage with Gen Z?
The rise of the conscious consumer has meant brands are expected to be wholly ethical in their approach argues Semhar Tesfu.
Review: Why We Do What We Do
Dr Kevin Ruck wonders why psychology is not more widely applied in public relations. This new book provides a good overview.
Small businesses can be purpose-driven businesses
Ann Pilkington reflects on how small businesses can embrace the purpose-driven movement. She also interviews Faye Clifton from Green & Blue, a recently certified B-Corp SME.
By investing our energy into storytelling, we are working to persuade argues Victoria Gregory.
The stats don’t lie
I've reviewed all the #ThisWeekinPR entries in the year to date, and here's what I've discovered.