Insights from PR Place
This week in PR (22 September)
AI was the dominant topic of conversation #ThisWeekinPR, with more commentary than the government's u-turn on climate commitments or the Russell Brand scandal.
Skills we are in danger of losing
How many of us professional communicators have become so reliant on digital technology that we’ve lost some of the essential skills needed to do the job properly asks Anne Nicholls.
This week in PR (15 September)
There were some strong discussions #ThisWeekinPR around lack of the public relations voice in the senior management team, around the rise of purpose and apparent fall of ESG, and in artificial intelligence trends and tools.
Everyday ethics: who’s responsible for fake news?
In a world of fake news and hollowed out newsrooms, should you be adding to the problem by creating April Fool's Day stunts? It's an ethical question.
This week in PR (8 September)
Crises, politics, profitability and behaviour change are strong themes in this 'back to school' edition of #ThisWeekinPR.
This week in PR (1 September)
The politics of conservation, learning from crises and the latest AI developments are among your talking points #ThisWeekinPR.
How internal communication underpins strategic alignment
Dr Kevin Ruck reviews the latest academic and practitioner thinking on the role of internal communication in strategic alignment and previews his forthcoming publication with Mike Pounsford and Howard Krais.
How can PR professionals improve their relationships with journalists?
PR professionals must understand journalists’ challenges and communicate in a considered way to build a mutually beneficial relationship argues Jasmin Shearan.
This week in PR (25 August)
Parliament may be in summer recess but this has been a busy news week, with challenges to the way reputation and stakeholder relationships are managed at high profile organisations.
The public relations perspective
It's a myth that public relations is easy and that anyone can do it. Practitioners are required to look in all directions and balance often competing interests.
This week in PR (18 August)
AI, Barbie, climate disinformation, data and intuition, exam results and team briefings were among your talking points #ThisWeekinPR.
The power of storytelling in health service communications
'Stories influence what people think, they can persuade people to take an action, they can be used to find common ground or build relationships, and they offer a method to package information in a way that is emotive and memorable' argues Phil Simon.