Insights from PR Place
This week in PR (11 December)
Here's our editor's pick of content and conversations from #ThisWeekinPR.
How can ethical brands engage with Gen Z?
The rise of the conscious consumer has meant brands are expected to be wholly ethical in their approach argues Semhar Tesfu.
Review: Why We Do What We Do
Dr Kevin Ruck wonders why psychology is not more widely applied in public relations. This new book provides a good overview.
Small businesses can be purpose-driven businesses
Ann Pilkington reflects on how small businesses can embrace the purpose-driven movement. She also interviews Faye Clifton from Green & Blue, a recently certified B-Corp SME.
By investing our energy into storytelling, we are working to persuade argues Victoria Gregory.
The stats don’t lie
I've reviewed all the #ThisWeekinPR entries in the year to date, and here's what I've discovered.
Content, collaboration, community
Richard Bailey reflects on the lessons learnt from three years of PR Place Insights.
Public consultation: Is it just a ‘tick-box’ exercise?
'As communication and engagement professionals the challenge is have we really listened, have we really engaged, have we let everyone have their say or are we just ticking a box?' Clare Carlaw explores consultation.
#50over50: Paul Noble
We profile author, trainer and educator Paul Noble as he prepares to retire from his public relations work.
Case study: When PR should avoid making headlines
There's a new statue to a pioneer of women's rights. Ruth Wilson would have advised more clothes - and fewer headlines.