CIPR Professional PR Diploma

'There is hope that greenwashing may become a thing of the past' argues guest author Eva Groeneveld.

The rise of the conscious consumer has meant brands are expected to be wholly ethical in their approach argues Semhar Tesfu.

By investing our energy into storytelling, we are working to persuade argues Victoria Gregory.

'As communication and engagement professionals the challenge is have we really listened, have we really engaged, have we let everyone have their say or are we just ticking a box?' Clare Carlaw explores consultation.

In this thought leadership article written earlier in the year, Sophia Danielsson-Waters explores the emotional toll of working in public relations.

This thought leadership piece by Paul Cahalan was written for a CIPR Professional PR Diploma assignment.

Today’s B2B CEO may prefer face to face communication, but time and resource is limited, argues Sarah Park. Better use of social media could help.

Richard McElwee discusses the mixed messages on mental health from brands and celebrities.

We effectively look after reputation for others, but what about our own? asks Holly McLennan.

There is a clear and demonstrable link between the trust that an organisation fosters with its employees and its overall performance, argues Andy Hind.

With mergers and acquisitions, your strategy should aim to get as many people engaged and on board the brand train before it leaves the station – before it’s too late.

Ranga Nasho reflects on the data protection issues facing communicators in the context of The Great Hack and GDPR.