CIPR Professional PR Diploma
The B2B C-Suite can no longer afford to ignore social media
Today’s B2B CEO may prefer face to face communication, but time and resource is limited, argues Sarah Park. Better use of social media could help.
The fashioning of mental health
Richard McElwee discusses the mixed messages on mental health from brands and celebrities.
Are reputational experts failing at protecting their own reputation?
We effectively look after reputation for others, but what about our own? asks Holly McLennan.
The trust crisis
There is a clear and demonstrable link between the trust that an organisation fosters with its employees and its overall performance, argues Andy Hind.
Getting ALL aboard the brand train
With mergers and acquisitions, your strategy should aim to get as many people engaged and on board the brand train before it leaves the station – before it’s too late.
Communicators and data protection
Ranga Nasho reflects on the data protection issues facing communicators in the context of The Great Hack and GDPR.
The uncomfortable truth
Tackling taboo can be a powerful public relations technique, argues Laura Berman.
Why trust in our causes can no longer be assumed
Guest contributor David Owen argues that saying you're a charity is no longer enough to earn trust.
Shoot the messenger
Guest author Charlie King argues that it may be time to replace your CEO as media spokesperson.
Cybersecured…ish? Is your business prepared for a cyber-attack?
Kirsty Fletcher-Reid explores the shipping industry's response to cyber security threats in this thought leadership piece written for a CIPR Professional PR Diploma assignment.
Demystifying public relations for private schools
Seth Barker applies the four-by-four model to argue for a strategic role for public relations in private schools.
The time has come for digital careers advice
Guest author Laura Capesreed argues it's time for careers advice to go digital.