CIPR Professional PR Diploma
If your boardroom doesn’t do sustainability, don’t insist your PR team does it for you
'There is hope that greenwashing may become a thing of the past' argues guest author Eva Groeneveld.
How can ethical brands engage with Gen Z?
The rise of the conscious consumer has meant brands are expected to be wholly ethical in their approach argues Semhar Tesfu.
By investing our energy into storytelling, we are working to persuade argues Victoria Gregory.
Public consultation: Is it just a ‘tick-box’ exercise?
'As communication and engagement professionals the challenge is have we really listened, have we really engaged, have we let everyone have their say or are we just ticking a box?' Clare Carlaw explores consultation.
Being invisibly visible
In this thought leadership article written earlier in the year, Sophia Danielsson-Waters explores the emotional toll of working in public relations.
Has climate change become the new Brexit?
This thought leadership piece by Paul Cahalan was written for a CIPR Professional PR Diploma assignment.
The B2B C-Suite can no longer afford to ignore social media
Today’s B2B CEO may prefer face to face communication, but time and resource is limited, argues Sarah Park. Better use of social media could help.
The fashioning of mental health
Richard McElwee discusses the mixed messages on mental health from brands and celebrities.
Are reputational experts failing at protecting their own reputation?
We effectively look after reputation for others, but what about our own? asks Holly McLennan.
The trust crisis
There is a clear and demonstrable link between the trust that an organisation fosters with its employees and its overall performance, argues Andy Hind.
Getting ALL aboard the brand train
With mergers and acquisitions, your strategy should aim to get as many people engaged and on board the brand train before it leaves the station – before it’s too late.
Communicators and data protection
Ranga Nasho reflects on the data protection issues facing communicators in the context of The Great Hack and GDPR.