CIPR Professional PR Diploma

Most founders view public relations as a tool to amplify their wins and assume that crisis communications is for larger companies. Nataliia Loza argues that growth is rarely straightforward and founders should focus on trust and reputation.

Here's our explanation of the widely-cited PESO media framework, updated in April 2024.

Communications professionals need to be agile in their approach to ESG learning and communications strategies to avoid greenwashing argues Philippa Anderson.

It’s not too late to save our public libraries, and public relations could help us do just that argues Bridget Slee.

Sarena Clarke is a role model for later learners, and for addressing the fear of failure.

The metaverse presents an opportunity and a critical risk for the PR and communications industry argues Hassan Abul Enein.

Richard Bailey recommends this 'broad and accessible overview of the challenges facing the public relations leader', a book by academics written for practitioners.

'As leaders, we must create a culture of listening and put the pieces in place to make it happen, through human resource or technology.' Andy Morgan discusses how to communicate with and engage Generation Z.

'Embracing purpose can create change' argues Alex Cottee. 'It transcends communications. It feels so natural that purpose isn’t an evolution, it was always the way; communications strategists just failed to realise it earlier.'

In an information-rich society, we don’t need more content we need more relevant content argues Lucy Whitaker.

'To successfully make use of memes, practitioners need to conceptualise them not as threats, but as opportunities. The practitioner with ingenuity, a sense of humour, and content creation experience is best placed to take on this role' argues Jack Shaw.

'Trusted, ethical communications practice is critical to drive the behaviour change needed to meet decarbonisation targets.' Sarah Purcell asserts the value of construction communication.