CIPR Professional PR Diploma

Guest author Harjinder Randhawa proposes a five step plan for government communicators to handle misinformation.

As organisations around the world confront a wave of disinformation and misinformation, PR people can help them rise to the challenge – but first we must reckon with PR’s own reputation when it comes to spinning the truth argues Vincenzo Magagna.

Internal corporate communication managers are at the foreground of finding consistent ways to connect with co-located and remote employees argues Alyona Yakymchuk.

Chris Rayner contrasts the Covid-19 response of the two largest Channel Islands through the lens of rhetoric and persuasion.

After a year of the most extreme public health messages and changes in our behaviour we need to re-evaluate what will work to reduce stigma and encourage young people to access mental health services, writes Claire Mutimer.

This case study examines how the British Association for Counselling and Psychotherapy (BACP) could use communications to raise awareness of the benefits of therapy for men, so more seek therapy if they’re struggling with their mental health.

Leaders of multi-academy trusts should neglect PR at their own peril argues James Clarke.

'Fake news is all around us.' Catherine Owen-Williams explores the threat to democracy posed by the misinformation age.

'The thorny issue of media relations is not new; but as media outlets transition ever-faster towards social media, how you respond must adapt – and it all centres on relationships' argues Will Lodge.

'I hope the pandemic will see communications professionals shift to become a more flexible, human-championing profession,' writes Alice Attwood.

'I now have the confidence to blend theory and practice together to create much more strategic and effective PR and communication plans.' Sara Dawson reflects on a CIPR Professional PR Diploma assignment.

'As the [education technololgy] sector continues to expand and to touch more lives, it will need to plan responsibly for inevitable crisis. If one seeks to work with children, to profit from them, one must also act with maturity and respect' warns Michelle Levesley.