CIPR Professional PR Diploma

Public Relations 25.03.20

The B2B C-Suite can no longer afford to ignore social media

Today’s B2B CEO may prefer face to face communication, but time and resource is limited, argues Sarah Park. Better use of social media could help.

Public Relations 24.02.20

The fashioning of mental health

Richard McElwee discusses the mixed messages on mental health from brands and celebrities.

Public Relations 19.02.20

Are reputational experts failing at protecting their own reputation?

We effectively look after reputation for others, but what about our own? asks Holly McLennan.

Internal Communication 17.02.20

The trust crisis

There is a clear and demonstrable link between the trust that an organisation fosters with its employees and its overall performance, argues Andy Hind.

Internal Communication 12.02.20

Getting ALL aboard the brand train

With mergers and acquisitions, your strategy should aim to get as many people engaged and on board the brand train before it leaves the station – before it’s too late.

Public Relations 05.02.20

Communicators and data protection

Ranga Nasho reflects on the data protection issues facing communicators in the context of The Great Hack and GDPR.

The uncomfortable truth

Tackling taboo can be a powerful public relations technique, argues Laura Berman.

Oxfam shop

Public Relations 11.12.19

Why trust in our causes can no longer be assumed

Guest contributor David Owen argues that saying you're a charity is no longer enough to earn trust.

Public Relations 03.12.19

Shoot the messenger

Guest author Charlie King argues that it may be time to replace your CEO as media spokesperson.

Public Relations 26.11.19

Cybersecured…ish? Is your business prepared for a cyber-attack?

Kirsty Fletcher-Reid explores the shipping industry's response to cyber security threats in this thought leadership piece written for a CIPR Professional PR Diploma assignment.

Public Relations 19.11.19

Demystifying public relations for private schools

Seth Barker applies the four-by-four model to argue for a strategic role for public relations in private schools.

Careers 14.11.19

The time has come for digital careers advice

Guest author Laura Capesreed argues it's time for careers advice to go digital.

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