CIPR Professional PR Diploma

We need to move to communications that portray people with dignity and respect, but also as people with existences full of things that aren’t just misery and desperation, argues Christina Berry-Moorcroft.

Guest author Christine Virginie explores the effects of remote working on internal communication practice.

Whilst the world is battling an unprecedented global health crisis, Carly Ratcliffe discusses whether using digital platforms to mediate communications around Covid-19 has fanned the flames through a fake news culture, or has been a useful instantaneous media source.

'Now is our time to step forward and help guide our senior leaders through the Covid-19 fog and update our customers and stakeholders on developments' argues guest author Vicky Shepherd.

University communities are set to become increasingly fragmented in the wake of the coronavirus pandemic. Social media will be key for PR professionals to build a lasting sense of togetherness argues Isobel Edwards.

Guest author Katie Watts condemns public relations surveys as 'lazy PR tactics'.

'There is hope that greenwashing may become a thing of the past' argues guest author Eva Groeneveld.

The rise of the conscious consumer has meant brands are expected to be wholly ethical in their approach argues Semhar Tesfu.

By investing our energy into storytelling, we are working to persuade argues Victoria Gregory.

'As communication and engagement professionals the challenge is have we really listened, have we really engaged, have we let everyone have their say or are we just ticking a box?' Clare Carlaw explores consultation.

In this thought leadership article written earlier in the year, Sophia Danielsson-Waters explores the emotional toll of working in public relations.

This thought leadership piece by Paul Cahalan was written for a CIPR Professional PR Diploma assignment.