CIPR Professional PR Diploma
ESG: Environmental, Social and Greenwashing?
Communications professionals need to be agile in their approach to ESG learning and communications strategies to avoid greenwashing argues Philippa Anderson.
Can public relations save our libraries?
It’s not too late to save our public libraries, and public relations could help us do just that argues Bridget Slee.
50over50: Sarena Clarke
Sarena Clarke is a role model for later learners, and for addressing the fear of failure.
What the metaverse means for PR and communications
The metaverse presents an opportunity and a critical risk for the PR and communications industry argues Hassan Abul Enein.
Review: Strategic Public Relations Leadership (Second Edition)
Richard Bailey recommends this 'broad and accessible overview of the challenges facing the public relations leader', a book by academics written for practitioners.
Generation Z demands dialogue to drive change – but are we really listening?
'As leaders, we must create a culture of listening and put the pieces in place to make it happen, through human resource or technology.' Andy Morgan discusses how to communicate with and engage Generation Z.
Is purpose-driven public relations here to stay?
'Embracing purpose can create change' argues Alex Cottee. 'It transcends communications. It feels so natural that purpose isn’t an evolution, it was always the way; communications strategists just failed to realise it earlier.'
How can brands capture attention in the era of information overload
In an information-rich society, we don’t need more content we need more relevant content argues Lucy Whitaker.
How seriously should communicators take memes?
'To successfully make use of memes, practitioners need to conceptualise them not as threats, but as opportunities. The practitioner with ingenuity, a sense of humour, and content creation experience is best placed to take on this role' argues Jack Shaw.
Time for Trusted Comms
'Trusted, ethical communications practice is critical to drive the behaviour change needed to meet decarbonisation targets.' Sarah Purcell asserts the value of construction communication.
A digital communication strategy to increase uptake of the annual influenza vaccination in a healthcare workforce
Edward Sills learnt the value of research and applied behavioural theory to campaign planning.