CIPR Professional PR Diploma

'To successfully make use of memes, practitioners need to conceptualise them not as threats, but as opportunities. The practitioner with ingenuity, a sense of humour, and content creation experience is best placed to take on this role' argues Jack Shaw.

'Trusted, ethical communications practice is critical to drive the behaviour change needed to meet decarbonisation targets.' Sarah Purcell asserts the value of construction communication.

Edward Sills learnt the value of research and applied behavioural theory to campaign planning.

This case study, by Daisy Bartlett, was prepared for a CIPR Professional PR Diploma assignment and has been edited for publication by Martin Flegg. 

Here's an overview of the relationship between public relations and the law, prepared for candidates on the CIPR Professional PR Diploma course.

During the pandemic the rainbow became a symbol of hope in the UK. This demonstrates how symbols can have a profound impact argues Emma Breger.

'The pandemic has made senior leaders more aware of brand, employee relations, crisis management and strategic communications. Now is the time for public relations to have a permanent seat on the board,' argues guest author Christine Bowles.

'Successful colleagues that are active on social media are the brightest brand ambassadors, not just those specifically hired for representing a company in a positive light.' Guest author Olha Boiko explores internal brand advocacy.

'Imposter syndrome needs to be addressed if the industry is serious about tackling its diversity issues' argues guest author Joanna March.

Guest author Harjinder Randhawa proposes a five step plan for government communicators to handle misinformation.

As organisations around the world confront a wave of disinformation and misinformation, PR people can help them rise to the challenge – but first we must reckon with PR’s own reputation when it comes to spinning the truth argues Vincenzo Magagna.

Internal corporate communication managers are at the foreground of finding consistent ways to connect with co-located and remote employees argues Alyona Yakymchuk.