CheatGPT*: some thoughts on AI and assignments
The days of conventional essay assignments may be over argues Richard Bailey. They may be tough for students, but they're easy for AI. So what are the alternatives?
The hard easy job paradox
The role may look easy to outsiders, but communicating effectively is hard. This paradox may explain the key findings from PR Academy's report into public relations education.
Death of a degree – whodunnit?
PR Academy's education research has revealed the steep decline of BA Public Relations degree courses. Who or what is to blame, and what can we do about it?
Research into public relations education reveals mixed picture
A new research report published today argues that public relations is professionalising. Yet at the same time it reports on the steep decline in undergraduate public relations degree courses.
A year of learning virtually
Participation inequality remains an issue with online learning and events argues Richard Bailey. It's easy to turn up, but not always easy to tune in.
Social media has proven its worth in the COVID-19 crisis.
University communities are set to become increasingly fragmented in the wake of the coronavirus pandemic. Social media will be key for PR professionals to build a lasting sense of togetherness argues Isobel Edwards.
#50over50: Paul Noble
We profile author, trainer and educator Paul Noble as he prepares to retire from his public relations work.
Education continues, but the dynamics are different this year. Richard Bailey wasn't even sure his class was still there.
#50over50: Emma Leech
Emma Leech believes in the power of education to change lives, and has demonstrated commitment to her own professional development.
Blended public relations
How to teach the true messiness of twenty-first century public relations to a class of beginners entitled to expect simple answers to straightforward questions?