Evaluation: from media to management
We may have the best evaluation models available. Talk of 'PR attribution' seems premature and over-optimistic.
In the public sector, we ignore ‘old media’ at our peril
This is an unedited CIPR Professional PR Diploma Unit 2 thought leadership piece from Richard Eaton.
Remembering Max Clifford
Max Clifford, whose death was announced today, was a problem for public relations.