Review: How To Sell Value – Demystified
In this new title in the PRCA Professional series, Crispin Manners calls for an end to time-based billing and provides a roadmap for delivering more valuable public relations services.
Briefing: the public relations consultancy business
This briefing covers the basics of the public relations consultancy business.
With a General Election coming, it’s time to step up your Public Affairs
Public affairs expert and course leader Stuart Thomson discusses the new PRCA Diploma in Public Affairs Management - and why now is the time to focus on public affairs engagement.
Briefing: Graduate careers in public relations
'The challenge for graduates is not so much getting into public relations as getting on in public relations'. Our briefing aimed at non-PR graduates explains about careers in public relations.
Qualifications: PR’s hidden success story
As they reflect on the past 15 years as a specialist professional training company, PR Academy's directors Kevin Ruck and Ann Pilkington offer thanks to their colleagues and partners - and to the thousands of practitioners who have become qualified through their courses.
Bringing the family together under one brand
In this case study prepared for a PRCA Diploma in Integrated Communication Management assignment, Nina Stenning presents an integrated campaign for a financial services brand.
Why public affairs matters
Energised by politics? Interested in public policy? There's a new PRCA Diploma in Public Affairs recruiting for online delivery from February.
Misinformation and the climate crisis
Teela Clayton reports on the initial webinar by the PRCA's Strategy Group on Climate Misinformation.
#50over50: Robert Taylor
The latest person to be profiled in our #50over50 series is media trainer and author Robert Taylor, nominated by Caroline Black.
All public relations is political
Not all public relations is public affairs, but all public relations is political argues Richard Bailey.
PR apprenticeships, a win-win
Ann Pilkington talks to Stephanie Umebuani of the PRCA about its PR apprenticeship programme.
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