About this course
The PRCA Diploma in Integrated Communication brings together critical aspects of contemporary communication management to enable practitioners to integrate plans and campaigns in more effective ways. It includes a thorough exploration of the demands placed on organisations by consumers, stakeholders and society and the ways that leaders respond and act in ways that maintain trust and enhance reputations.
The course considers practical challenges and conceptual underpinnings relating to integrated communication management in fast moving and dynamic situations and markets. It focuses on the best ways to bring distinct communication management disciplines together. This incorporates stakeholder and influencer identification and management, storytelling, channel management, communication planning and measurement.
Self paced learning
Unlimited tutor support
Specially selected online library
Access to the course for a year
What are the course fees?
Enrolment and payment are via the PRCA.
Please contact the PRCA team.
Who is it suitable for?
Those managing, or working in, a multi-disciplinary team.
In-house or agency. It’s suitable for people working in either setting who have responsibility for planning and managing integrated campaigns across a range of channels and ensuring consistency of message.
Practitioners working in a specialist area, for example, internal communication, but who want a broader understanding of related channels and activities.
Delegates will understand the environment in which the organisation operates, with specific focus on brand, reputation and purpose.
Use insights to inform planning. Research methodologies and methods. Interpreting results and research ethics.
Planning for integrated campaigns.
Paid advertising, digital including SEO and influencers, stakeholders, press/media. Content creation.
Measure and evaluate integrated campaigns.