About this course
The PRCA Diploma in Integrated Communication brings together critical aspects of contemporary communication management to enable you to integrate plans and campaigns in more effective ways. It includes a thorough exploration of the demands placed on organisations by consumers, stakeholders and society and the ways that leaders respond and act in ways that maintain trust and enhance reputations.
You’ll gain an understanding of the practical challenges and conceptual underpinnings relating to integrated communication management in fast-moving and dynamic situations and markets. You’ll learn the best ways to bring distinct communication management disciplines together. This incorporates stakeholder and influencer identification and management, storytelling, channel management, communication planning and measurement.
Study Support Package
Live interactive online workshops
One to one tutorials
Online library with all the books you need
Individual feedback on your assignment ideas
Study Hub: our bespoke online learning centre
Networking via our LinkedIn group
Easy tutor contact
What are the course fees and how to book?
Enrolment and payment is via the PRCA.
Please contact the PRCA team.
Who is it suitable for?
Those managing, or working in, a multi-disciplinary team.
In-house or agency. It’s suitable for people working in either setting who have responsibility for planning and managing integrated campaigns across a range of channels and ensuring consistency of message.
Practitioners working in a specialist area, for example, internal communication, but who want a broader understanding of related channels and activities.
Delegates will understand the environment in which the organisation operates, with specific focus on brand, reputation and purpose.
Use insights to inform planning. Research methodologies and methods. Interpreting results and research ethics.
Planning for integrated campaigns.
Paid advertising, digital including SEO and influencers, stakeholders, press/media. Content creation.
Measure and evaluate integrated campaigns.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Reasons to study
- About the PRCA
Thank you for downloading more information about the course. We would love you to join us. Enrolling online is easy and if you have any questions just give us a call or drop us an email.
If you asked us to keep you up to date with the latest industry insights, you will receive an email shortly asking you to verify the address we need to send them to.
Meet your course tutor Steve Dunne FPRCA
“For me, PR is a specialism changing beyond recognition. No longer is it just about gaining third party endorsement through opinion leaders and opinion formers; and no longer is it just about reputation management. Today, PR professionals need to have a clear understanding of digital channels, advertising, direct marketing, SEO behavioural science, measurement and evaluation and they need to be able to deploy them effectively to influence and communicate with key stakeholders and target audiences.”
Learn in the best spaces
Why get a qualification?
A professional qualification will make you a more confident communicator and help you in your career.
You will learn the theory and how to apply it.
Come away with strategies to ensure your communication has impact.
Your questions answered
Need to know more?
Call Shelley on
+44 (0) 203 862 6910