Integrated Communication Management
PRCA Diploma in Integrated Communication Management
About this course
The PRCA Diploma in Integrated Communication brings together critical aspects of contemporary communication management to enable you to integrate plans and campaigns in more effective ways. It includes a thorough exploration of the demands placed on organisations by consumers, stakeholders and society and the ways that leaders respond and act in ways that maintain trust and enhance reputations.
You’ll gain an understanding of the practical challenges and conceptual underpinnings relating to integrated communication management in fast-moving and dynamic situations and markets. You’ll learn the best ways to bring distinct communication management disciplines together. This incorporates stakeholder and influencer identification and management, storytelling, channel management, communication planning and measurement.
Course detail
Study Support Package
Live interactive online workshops
One to one tutorials
Online library with all the books you need
Individual feedback on your assignment ideas
Study Hub: our bespoke online learning centre
Networking via our LinkedIn group
Easy tutor contact
PRCA accredited
What are the course fees and how to book?
Enrolment and payment is via the PRCA.
Please contact the PRCA team.
Who is it suitable for?
Those managing, or working in, a multi-disciplinary team.
In-house or agency. It’s suitable for people working in either setting who have responsibility for planning and managing integrated campaigns across a range of channels and ensuring consistency of message.
Practitioners working in a specialist area, for example, internal communication, but who want a broader understanding of related channels and activities.
Learning outcomes
Delegates will understand the environment in which the organisation operates, with specific focus on brand, reputation and purpose.
Use insights to inform planning. Research methodologies and methods. Interpreting results and research ethics.
Planning for integrated campaigns.
Paid advertising, digital including SEO and influencers, stakeholders, press/media. Content creation.
Measure and evaluate integrated campaigns.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Reasons to study
- About the PRCA
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Thank you for downloading more information about the course. We would love you to join us. Enrolling online is easy and if you have any questions just give us a call or drop us an email.
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Meet your course tutor Steve Dunne FPRCA
“For me, PR is a specialism changing beyond recognition. No longer is it just about gaining third party endorsement through opinion leaders and opinion formers; and no longer is it just about reputation management. Today, PR professionals need to have a clear understanding of digital channels, advertising, direct marketing, SEO behavioural science, measurement and evaluation and they need to be able to deploy them effectively to influence and communicate with key stakeholders and target audiences.”
Learn in the best spaces
Read this case study from Nina Stenning which is based on the assessment for the course. It’s a great way to get a good understanding of the what the qualification is all about.
Why get a qualification?
A professional qualification will make you a more confident communicator and help you in your career.
You will learn the theory and how to apply it.
Come away with strategies to ensure your communication has impact.
Your questions answered
The quick answer is no. There are lots of advantages to being a member of a professional body though so if you aren't already, think about joining.
At PR Academy we have been teaching online since we started in 2007. We have a specially designed online learning centre - we don't just put you on Teams!
Our teaching is delivered through a mix of on-demand content, guided reading, live workshop sessions (usually recorded for later playback) plus tutor support. We have an online library that we have curated specially for our courses.
Some courses offer individual tutorials that can be booked and the opportunity to submit an assignment proposal for individual feedback.
It isn’t essential, for example you can study while on a career break. For some of the higher level courses you will need experience. For example, for CIPR Diploma level courses you need to have a minimum of five years experience and reasonably senior level.
Some of the assignments are designed to be based on your work but if you aren’t currently employed a tutor can help you with other options.
We offer plenty of support. Some courses offer individual tutorials that can be booked. The course leader is easily contactable and there is always someone in the office who can help with day to day queries.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning.
The assignments are mostly in the style of business writing rather than academic essays or dissertations.
Most of the courses give you a maximum time to complete - usually one or two years, so there is plenty of flexibility.
If you want to extend beyond this, then it is usually the decision of the awarding body (e.g. the CIPR)