Search Our Courses

A tale of two crises Ann Pilkington | February 21, 2017 Chris Tucker who leads our CIPR Crisis Communication Diploma is speaking on reputation and crisis at a conference next week.  Her research got her thinking about how much harm can potentially be done to a brand in a year.  Chris tells us more:  While doing my research I happened across a table of the... Read more >
What communication do employees want in the face of technological upheaval? Ann Pilkington | December 6, 2016 The answer is: not always what they are given. So found marketing executive Charlotte Wallis when she picked this theme for her CIPR Internal Communication Diploma project.  Over to Charlotte to explain more…. “My paper focused on how effective internal communication can facilitate successful technological change. Technological change is one of the biggest challenges faced... Read more >
Stop talking and start listening Ann Pilkington | November 27, 2016 Why should you stop talking and start listening?  Heather Yaxley who leads a number of our courses explains…… “Are you sitting comfortably? Then I’ll begin…” If you are of a certain age and background, you’ll recognise this opening from a BBC radio programme called “Listen with Mother” that was broadcast between 1950 and 1983.... Read more >
A Masters in PR and communication is closer than you think….. Ann Pilkington | November 10, 2016 Have you got your Diploma and are wondering what to do next? This is the path that the inspirational Hilary Berg has taken…… Over to you Hilary: “This has been a great week. On top of starting an exciting new client project, I ran a round table on values-driven leadership with social care charity... Read more >
Trump, Twitter and transformed political communication Ann Pilkington | November 4, 2016 Nasrun Mir looked at the use of social media by UK politicians for his CIPR PR Diploma project so not surprisingly he has been following the US elections, and in particular Trump’s use of Twitter, with interest.  Here are his thoughts…. Donald J Trump’s legacy in politics, amongst other things, will be that he... Read more >
Trust me I’m a PR expert – is it right for health communicators to ‘nudge’? Ann Pilkington | October 26, 2016 CIPR Advanced Certificate graduate, Nicollen Meek, writes about the ethical implications of using nudge as a way to deliver a health communications campaign.  It is based on her final course assignment – her critique – that you can read in full here. The NHS provides an invaluable service to millions across the UK, but... Read more >
Know your value(s): three guiding principles towards coveted communications research Ann Pilkington | September 7, 2016 Communications research companies are being asked more and more to prove their value to clients. Alex Gyde  argues this question shouldn’t come as a surprise, and that to turn this into a positive discussion analysts and consultants need to focus on helping organisations tell good stories better, from within: Over the past few years,... Read more >
Public Affairs – a perspective from Estonia Ann Pilkington | August 24, 2016 How different is public affairs in other countries?  I was delighted to catch up with our CIPR Public Affairs Diploma graduate Mariliis Topp at the recent CIPR graduation event. Mariliis is Head of Communications at AS Tallinna Vesi, a NASDAQ OMX listed Estonian utility company. It was an opportunity to find out more about... Read more >
New Professional PR Diploma emphasises comms with a purpose and reflective learning Kevin Ruck | July 28, 2016 We are launching the new CIPR Professional PR Diploma in October 2016.  I was part of the  syllabus review group and this is how we went about updating it. The CIPR’s flagship qualification, the PR Diploma, has been around for nearly 20 years now and it has become established as the leading professional qualification... Read more >
New research highlights challenges to using enterprise social networks (ESNs) Ann Pilkington | July 20, 2016 Our Kevin Ruck has been doing some research and found that fewer than 50% of respondents believe that the implementation of these internal social media tools in their organisation has been successful. Despite the challenges to the successful implementation of ESNs identified by respondents, 66% of them agree that ESNs are having a positive... Read more >